Arthritis Research UK

With over 200 types of arthritis, where do you start?

One in five of the adult population in the UK has arthritis. Arthritis Research UK, the fourth largest charity in the UK, play a vital role in research and public information for arthritis.

We worked with the charity to re-design over 60 public information booklets covering all conditions, therapies and self-help.

Our brief was simple: create a design that makes what can be quite difficult reading matter easy to assimilate. We created a design that uses photography, bold brand graphics and clear illustrations to bring a pragmatic and visually consistent design system to all titles.

We also created a suite of specially commissioned photography that reinforces the new brand launched in 2009.

Since launching, the demand for booklets has risen by 150%.


Results:

150%
rise in demand for the booklets, since launch