RJP Accountants

Generating more leads by evolving the brand and creating a new website

RJP Accountants are a service-led accountancy firm in Surrey offering ‘big firm’-level services at a boutique-sized firm with much higher levels of personalised service. They wanted a friendly and approachable brand and a website that was aimed at helping their clients make the most of both their company and personal finances.

We looked at this project in terms of their whole digital marketing strategy, with close consideration taken to the UX and SEO structure as well as the design. Aside from personal recommendations, the firm’s new business is developed entirely digitally and we manage both PPC (primarily Google Ads) and ongoing SEO, in close cooperation with their content generation.

We also work actively with RJP on SEO and PPC campaigns to constantly improve their search rankings for key services, crucial in a company whose new business all comes from referrals and their website. This currently means 80 of RJP’s top search terms come up within the top three organic search results on Google and they have seen 36 high-worth goal conversions in the last quarter.

In the first quarter of 2017, RJP have seen a 149% increase in new users to their website, the bulk of which has been through organic search from our combined efforts on the new website and ongoing SEO.


Results:

462%
yearly increase in organic (SEO) traffic
80
key search terms ranked in the top three
36
high quality leads per quarter