Archive for the ‘Social Media’ Category

David McManus / November 7th 2018

AI in Marketing

Artificial intelligence (AI), specifically machine learning, is quickly becoming an increasingly integral part of many industries, including marketing. The rise in AI-powered systems… Read more

David McManus / October 23rd 2018

Do influencers really influence?

A recent study by The Drum and Buzzoole discussed the current state of affairs of influencer marketing, the report highlights the issues and… Read more

David McManus / October 9th 2018

Data-driven design

Welcome to the second part of our series on how technology is evolving graphic design. This week we discuss how graphic designers can… Read more

David McManus / 18th September 2018

Optimising your Facebook

Intro Part of the reason Facebook continues to be a social media powerhouse is the constant updates and efforts to improve the platform…. Read more

David McManus / 21st August 2018

Emergence of live video

The idea of appearing on camera in front of potentially thousands of viewers can be intimidating, but with a successful strategy, brands can… Read more

David McManus / 15th August 2018

The brand banana

Dealing with a crisis can be one of the trickiest aspects of brand management, involving everyone within a business. Due to the fact… Read more