14th June 2017

A cheer for a courageous and daring campaign

Whatever your industry, whatever your profession, we’ve all had our fair share of bad experiences with clients.

It can be easy to fixate on these setbacks and troubles. So, we thought we would take a moment to concentrate on clients who are willing to go the extra mile to realise a truly excellent campaign.

These are the clients that really believe in the power of creativity, ideas and the breaking of moulds. Clients who are ready to take the risk and explore possibilities that lay outside of their traditional comfort zone. They are ready to discover something they would not normally expect to see or had not imagined previously.

There is a huge number of examples of brilliant design and advertising. These are, quite rightly, highly praised as moments of creative genius. However, not much is known (or at the very least, publicly mentioned) about the minds that commissioned or the work; those who were willing to take a risk on something new and, perhaps, something groundbreaking.

These are the people we would like to celebrate, because if these people had not embraced their anarchist sides and rejected the expected and the norm, we would have missed out on the amazing advertising experiences that were:

The Old Spice ‘Smell like a man’ campaign

The wonderful Channel 4 Paralympics campaign that captivated the world. The Superhumans brought a substantially higher level of attention to these incredible games.

And how could we neglect to mention yet another inspiring campaign from Honda, the ‘Keep Up Even Faster’ campaign

The important thing to remember is that for every soul destroying, weekend-colonising serial complainer, there will always be one client willing to explore the unexpected and embrace the reach of powerful design in a society so focused on visual engagement.

So, the next time you see a piece of courageous and daring branding, design or advertising, spare a moment to thank the client who had the intelligence to see its potential and the courage to make it happen.


Videos via YouTube
Image via Honda