6th June 2016

Emaar launch material

Premium launch material for exclusive property development in Dubai.

Emaar is the largest luxury property developer in Dubai. Straightedge designed their premium launch material for an exclusive property development.

Grace, spirit and style unite the two towers of The Address Residences Dubai Opera. Thus, these sleek, contemporary structures create an individual skyline forming Downtown Dubai’s new inner sanctum.

With a design inspired by the seafaring history of the Middle East, the development comprises a 65 and 55 storey serviced apartment complex. Each tower has a gross floor area of approximately 590,000 square feet, together with podium floors and ornate entrance lobbies.

So, we designed a bespoke hardback coffee table book, telling the story of the unique benefits of this premium property. High-end imagery and beautifully crafted typography help to paint the picture of what a potential client could expect, living in this cultural area of downtown Dubai.