Matt Case / 2nd March 2018

Giving context to content

We are going to start this article with a brief focus on a word used in the title, ‘giving context to content,’ one that plays the role of highlighting the importance of having good ‘content’.

That word is ‘context’. So, what’s the definition of the word? Lets review it for a moment.



“The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.”

What is the significance of context? Well, it doesn’t truly exist without content (it’s as if they are inseparable friends).

Having quality content is one of the most important aspects to any project. Without having good content, your audience – or potential client – is unable to understand the business, product or service you are offering.

You wouldn’t go to a restaurant and order from a blank menu, would you?

Okay, maybe that’s a slightly silly analogy, but you understand what we’re trying to say.

Good content gives you credible context

Every brand venture, market leading industry platform, groundbreaking new product – every vision – can only be understood by your audience with good content to tell its story.

This is known, lovingly, as ‘getting the audience’s buy-in’.

With high quality imagery, excellent written copy and considered marketing hierarchy, your business showcase will achieve the market reach, targets, and goals you hope for.

So why are we telling you this? Good quality content is the key driving force on any creative project. When working with teams from the creative industries to reach your business goals, your creative gurus will provide you with the most efficient working process.

They will be able to create their very best work for you when you provide them with (all together now) good quality content to work with.

Content is not only the key element, but the very starting point

Obviously, there are many cases where you have no content to begin with. In this scenario, the focus shifts to your chosen creative team. There must be an understanding of the importance of formulating high quality content for you, as well as the time it takes to do so.

And in case you are still wondering why it seems to take so long to collate the content, we can assure you that your creative team will be analysing, reviewing and creating content. Not to mention looking for what is going too be the most effective.

That content is not only going to carve you a unique space within your chosen market, but it is also relevant and expansive for your business. It is giving you context within a highly competitive industry.

Giving context to content

To summarise, we are all surrounded by information, messages and sales talk. We live in a world where it’s all too easy to create communications that miss the point, or even misinform.

The aim for any business should be to speak directly to your audience. You must capture their interest, then keep their attention so you can convey precisely who you are, and what service you can give them. Obviously, it’s a service far better than your competition.