David McManus / January 3rd 2019

Social media in 2019

2019; the year your business takes off.

‘Social media is now a crucial cog in your marketing wheel, you’ve got a comprehensive strategy in place and you’re excited to observe how this tool can improve all factors of business performance’.

If that statement doesn’t apply to your business, then don’t worry, it’s not too late to master the social media game.

As social media is ever-changing (new platforms, different consumption habits or varied forms of communication), platforms such as; Facebook, Instagram and WhatsApp, are continuously producing new and innovative features that add different dimensions to the service. However, with 2.56 Billion global mobile social media users, and 1 Million new active mobile users online every day, now is the time to act.

As the social media landscape changes at an astronomical pace, it’s important to keep up with the latest trends to ensure that your strategy is still successful. At Straightedge, we are relentlessly monitoring new technologies and trends in the social realm – to increase brand awareness, website traffic and establish our clients as thought leaders in their respective industries.

To give you a head start, here are our top 3 tips for social media marketing in 2019.

Tip 1 – Videos, podcasts and live streaming

Live streaming videos are taking the lead as one of the most powerful tools to share content and reach a broader audience, both for individuals and businesses.

Recent research reveals that 80% of users would rather watch a live video of a given brand than read a blog post. 43% of viewers are even ready to pay for live, exclusive, on-demand video from a favourite team, speaker or performer. Live streaming is an excellent format to showcase your brands services, products, company culture and people, while being more personal and interactive with the audience.

Additionally, marketers are experimenting further with podcasts to promote their business. What makes podcasts special is the fact that they still focus on the content, rather than the promotion. People subscribe to a podcast because they are interested in the content, whether it comes from a brand or another person.

Tip 2 – Stories, stories, stories

Marketing has always been about telling stories. In fact, the best marketing material doesn’t often feel “promotional.”

There are currently more than 400 Million people consuming stories on Instagram, on a daily basis, while Facebook and Youtube are now trying to integrate stories to our daily routines. Stories are becoming a serious advertising technique as they are engaging, authentic and do not rely on expensive editing before uploading.

Marketers who are early-adopters to stories can gain a competitive advantage in their ad space, by utilising best practices for stories placement.

Tip 3 – AI is your new best friend

Chatbots started becoming popular through Facebook’s Messenger when brands realised that it’s an easy way to add an additional customer support to the mix. AI (artificial intelligence) helps further by providing automated messaging to customers who want an answers to common questions. Brands can set up messaging that keeps their customers satisfied, while saving time from repeatedly answering the same questions.

2019 will bring an improved adoption of AI as part of social customer service, and it’s time for more brands to give it a try – to ensure that their customers are finding the answers to their questions, as fast as possible.

Read more on the tips and tricks in AI marketing here; https://straightedge.co.uk/ai-in-marketing/

To conclude

Social media marketing is heading towards a greater focus on ROI, new technologies and a trusting relationship between the brand and the customer.

As social media specialists, we can’t wait for these trends to come into more significant effect, changing the way organisations approach marketing. New tools and options are here to enhance the consumer/client process, providing new ways to connect and convert in real-time.

If you want to learn how social media marketing can enhance your business in 2019, call our social media team today on; 020 7075 6144 – or email our social media manager at; david@straightedge.co.uk