Association for Project Management

Engaging email templates for members and supporters

The Association for Project Management (APM) is the chartered body for the project management profession. They have over 26,000 individual members and 500 organisations participating in the prestigious Corporate Partnership Programme, making APM the largest professional body of its kind in Europe.

APM are committed to developing and promoting project and programme management through the FIVE Dimensions of Professionalism. There are a number of ways in which you can benefit from what they do, including: membership, qualifications, publications and events.

We’ve enjoyed working with the team at APM on some new concepts and an update of their website design styles. And recently we got the opportunity to help them overhaul their email communications.

The APM communicate with members and supporters with intelligent segmentation and through their regional offices, we helped them by updating this diverse set of email templates. They can now display the right content to the right people.

Our solution was to design a completely new set of templates that service each of their segments (16 templates to be used throughout but their Community, Marketing and local teams). We then proceeded to build these fully responsive email templates in the Dotmailer with a library of email building blocks that can be used to create any sort of communication.

Register with the APM to receive one of their newsletters or contact us to find out how we can help you with email design and solutions.