Essenta Partners website

Creating a stronger and more human brand in executive recruitment

The team at Essenta Partners approached us with a new vision for their executive recruitment company. The ambitious and innovative team originally founded the company with a corporate website design, and wanted us to recreate a new site that was more memorable and effective within the market. It was tasked to Straightedge to reevaluate and rethink the company website, with views to redesign with a more boutique and dynamic approach to reflect the high quality service the company provides to its clients.

Our thoughts focused on creating a website with a modern identity, as well as being technically savvy, making for a site with efficient functionalities. We begun the process by formulating a tone of voice and style that would differentiate the company, highlighting the seamless services the team provides, whilst maintaining a human approach to engage with the audience.

The final website we have created and built for Essenta Partners is both contemporary and unique, reflecting the enterprising ethos of the company. With user journey in mind, the new websites structure has been developed with an importance on best usability practises for the audience, guiding them through the clients company information and services.

Our previous start-up web page was functional, yet basic.  The re-launch of our brand and messaging via a new corporate website was vital to the ongoing success and continued growth of our business.  At the pitch, we immediately felt the straightedge team ‘got’ what we were trying to achieve.  It was an easy decision to select them, even thought they were not the cheapest.  Working with Colin, Ed and Matt felt like a really collaborative experience and the relationship was refreshingly open.  The team challenged us in our thinking and also were really responsive when we ended up evolving (and growing) the brief.  The creative process; the resulting website design and functionality; and the flexible and open approach all meant that straightedge exceeded our expectations.  I am delighted to offer a whole-hearted recommendation – they are great to work with and deliver great results.

Charlie Jaggard, Founding Partner