Globe Business Media Group

A comprehensive modernisation of a global brand

Globe Business Media Group is an established global leader of business intelligence for the legal and intellectual property markets. After 22 years of successful growth, the team at Globe reached out to Straightedge to look at a redesign of the highly respected brand.

An important factor of the brief was the retention of the company name, due to its heritage and acknowledgement within the industry. Our task was to evolve the brand’s identity, creating a new look for the company that would fit within the modern market and future-proof the brand’s longevity.

Our solution was to simplify the identity and, utilising new contemporary fonts and a revitalisation of the brand’s colour palettes, we created a dynamic and confident brand.

We rolled out the new identity throughout their company stationery, and compiled a detailed, extensive, brand guideline document outlining further brand implementation.

It was a big step for our company to make a business-wide update, but from day one the team at Straightedge instilled us with confidence by understanding our vision and addressing our concerns.

The creative work – exploration phases and solution produced – by the Straightedge team, surpassed our expectations and we are very happy with all of the work we’ve received.

Nick Bailey – CEO, Globe Business Media Group