Janus Henderson – fund brochure

Optimising content and design for a more effective sales brochure

Janus Henderson Investors take pride in what they do and care passionately about the quality of their products and the services that they provide.

They weren’t truly happy with a brochure they had developed internally for one of their biggest products, the Janus Henderson Global Technology Fund – they needed our help to make it as effective sales tool as possible.

We started by rationalising the messaging and redesigned it to create a simpler, more digestible and engaging sales brochure.

We introduced higher-quality imagery, developed more stylish, consistent infographics and applied their brand identity in a more progressive and memorable way.

Janus Henderson were really pleased with the result and the brochure has led the way for many more of their product sales and marketing brochures.