Metal & Waste Recycling bespoke tender response

MWR approached Straightedge to design and create a distinctive way of communicating various facets of their business within a bespoke tender response document.

Redefining perceptions about scrap metal recycling in an engaging format.

We developed a unique visual concept (turning scrap metal into fully-formed objects) that allowed us to communicate the core of their business. The flexible computer-generated imagery is easily adaptable, allowing it to highlight all the different industry sectors in which MWR operate. In this particular instance the tender response was specific to the automotive industry.

The appropriate raw scrap materials were visually transformed to morph into specific car parts. Combined with the use of simple typographic styling, visually engaging data, sparse page layouts, sumptuous imagery, and metallic paper stocks; this tender response certainly has been well-received and given MWR a distinctive look and feel that will last for years to come.

Straightedge have taken us through a process of thinking about our customers and the business, and have helped to refocus minds on our core strengths, values and objectives. The work they produced for a major tender was instrumental in us winning that business as we stood out way ahead of the competition.”

Richard Scully
Group Finance Director, MWR