Mr Quintessential website

Creating a modern and functional eCommerce website

MrQuintessential is a premium London based menswear brand, founded to cater for the distinguished man. Styling clothing that is crafted from the finest materials – Mongolian cashmere and luxurious silk – providing a range that is both opulent and functional. With each piece being handcrafted by the finest garment craftsmen, the clothing assures unrivalled quality with everyday durability.

Having worked with the team at MrQuintessential when it was first formed, we already had a proven understanding of the brand. When the team re-approached us and requested that we focus our expertise on redesigning, rethinking, and creating a more user intuitive eCommerce website, we were more than excited to take on the challenge.

An imperative part of the project was that we conducted a thorough evaluation of the client’s market competitors, this research gave us clear focus on best practises for eCommerce site creation. The main challenge for us with this brief was that we needed to recreate the MrQuintessential website with a heightened audience usability, to increase company revenue as well as user engagement. We also had to remain conscious of the brands distinguishing values, and so our design work aimed to create a style that felt traditionally British, whilst conveying modern undertones for the tech savvy market.

Working with Straightedge was a pleasure from start to finish. They understood exactly what MrQuintessential required from them, and the entire team worked efficiently and made the process seamless. Straightedge custom tailored my requirements, and have created a site that looks smart and reflects the MrQ brand. I have no hesitation whatsoever in recommending Matt and Ed at Straightedge. A job well done. Thank You.

Simon Jacobs, Founder & Director