A new name and identity for specialist healthcare company.

Select Healthcare is a well-respected group of care homes with over 20 years of experience. They were looking to strengthen their specialist care business with new purpose-built homes for treating conditions such as Acquired Brain Injury, Motor Neurone Disease and Strokes.

Our initial involvement was helping to create a name for the specialist care part of the business. Concepts of ‘new’ and ‘freedom’ led to the creation of a unique name – Novero.

Novero was then given a visual identity focused around the concept of ‘enhancing life’, reinforced through the value proposition ‘Designed around the individual to enable the best quality of life’. The sun provides a symbol of vitality and clarity, while the sun colour spectrum provides a graphic language.

An image library supporting the new brand was created with a focus on patient care.

Novero launched to the professional community in June, with the identity rolling out to the public over the next year.