NOW: Pensions brand awareness

Helping NOW: Pensions and England Men's Hockey get the ball rolling.

NOW: Pensions, one of the UK’s leading Auto Enrolment pension providers, have forged a partnership as sponsor of England Men’s Hockey. The partnership evolved out of consultation with Straightedge over raising brand awareness across the UK.

Straightedge helped define the NOW: Pensions and England Men’s Hockey joint proposal which feeds off their individual growth objectives. The co-branding was highly visible on all communications’ collateral as the plan rolled out over the two years prior to the Rio Olympics.

This involved press and portrait photography, launch event branding, league final event branding, Sky Sports idents and branded merchandise: from hockey sticks to a gigantic inflatable hockey pitch.