NOW: Pensions TV and marketing campaign

Informing SMEs about their employee pension obligations

We were very excited to work with NOW: Pensions to help them drive awareness of pensions Auto Enrolment and promote their services to businesses needing to comply to the new government requirements.

We worked right through from strategy and creative brainstorming to the creation of a whole suite of content. This culminated in the production of a TV ad fronted by Stacy Solomon.

As part of the marketing mix we created special call to action videos with Stacy for their website, a radio ad, static and interactive outdoor advertising, digital display, and social media content to be used by their marketing throughout the campaign. As part of our work for NOW: Pensions we’ve also advised on the sales funnel and conversion process on their website, helping them nurture leads and convert new business.

Click here to watch the TV ad again

Oh… and the blooper reel here